Business Profile, Custom Coasters
Coasters have long been a part of the American household. Mocked in TV and movies, there’s always that one nagging person urging a house guest to “use a coaster!” Stemming from the saucer, a more proper coaster, the coaster was designed as an affordable and simple way for the bourgeoisie Westerns to protect their coveted furniture. Of course, as more and more Americans were able to afford furniture and the living room became a staple of the American household, more coasters were needed. Coasters and saucers served a very practical purpose and that was to protect furniture from beverage rings and indentations. As time went on, coasters made their way out of the house and into restaurants. They went mainstream and became a new way to market products. However, due to environmental concerns and cost cutting, the coaster somewhat faded away. That’s changing and one company is making it easier for smaller venues to create their own environmentally friendly custom printed coasters.
Coast-A-Message and its sister company, Sleeve-A-Message, are a St. Louis-based start-up aiming to capitalize on the growing demand for a customized and personalized experience. Coast-A-Message is an affordable and simple way in which anyone, including individuals, can design and order custom coasters with a variety of designs. Sleeve-A-Message is similar to Coast-A-Message except that Sleeve-A-Message delivers custom designs on custom coffee sleeves. Though custom designed coasters have always been around, Coast-A-Message is different.
When custom coasters come to mind, one probably thinks of a mega-brewery subliminally advertising their product at a chain restaurant or some yuppie couple buying overpriced wooden coasters at a novelty store. That’s been the norm forever. If you wanted cheap disposable coasters you had to buy in bulk and if you wanted a few coasters gifts or mementos you had to spend a boatload at some boutique. Also, neither option let customers print multiple designs in one order. Plus, coasters were very bad for the environment. Coast-A-Message is here to change that.
Custom Coasters: Variable Printing and Sustainable
Variable printing allows customers to include multiple designs in one order. Rather than force customers to order hundreds of the same coaster, Coast-A-Message allows customers to order a dozen of one design and a dozen of another in one single order. This gives the customer ultimate flexibility. Variable printing is also great for seasonal or monthly promotions. Variable printing allows a business to save money while preparing for multiple promotions.
Additionally, Coast-A-Message features coasters printed with a water-based ink. The water-based ink and post-consumer cardboard allow for the product to be produced and recycled without harm to the environment. Coast-A-Message also participates in a program so that for every 7,000 coasters or sleeves printed, one tree will be planted in an urban neighborhood.
Learn more: Coast-A-Message Business Spotlight